UD Star Partner Program (SPP)
I. Overview
II. UD Star Partner Program (SPP) Criteria
III. Benefits of UD Star Partners
a. SPP Partner Tiers
b. Quota On Each Tier In Each Product Lines
IV. UD Star Partner Program (SPP) Application Form
V.
UD Credit Application Form
I. Overview
The UD Star Partner Program partnership is designed to empower our channel partners with the means to provide the best solutions and products in approaching IT Technology and by leveraging UD Supports and Services offerings to your customers.
UD today provides a variety of solutions to our customers and in sole partnership with most of our principals, thus, with this program we are able to classify the committed and the non committed partners in each product line.
The objectives of UD SPP are as follow:-
1. To provide a program that let you feel the belonging.
2. A mean to help classifying the committed and non committed partners of UD
3. A program to build closer rapport and fun working relationship with our partners.
4. A program to bring both companies to achieve higher revenue and better margin.
5. Lastly, to build a bigger network/team.
II. UD Star Partner Program (SPP) Criteria
SPP Program is an exclusive non-transferable co-branding Partnership program extended to our resellers on an invitation basis only. The partnership is an official agreement sign between UD and your company for one year. During this tenure, the performance and commitment of the partner in terms of participation will be accessed and review every quarter.
As a STAR Partner, you shall enjoy all the benefits listed under the “Benefits” guidelines.
Partners Guidelines and Commitment
Partner shall perform the following, at Partner’s expense unless otherwise provided to ensure that the STAR Partner Program is executed effectively:
1.
Promote and market the UD Solution(s) and Services directly to End-Users utilizing the Partner’s dedicated sales force.
2.
Perform Product service for the End-Users, and provide initial consulting in the use of same. Partners may charge fees for consulting services in accordance with Partners own fee schedule.
3.
Standard of Performance. Partner shall use its reasonable efforts to perform the marketing and support responsibilities described above and to achieve the Annual Revenue Performance.
4.
Partners shall provide all first line product and technical support services for Partner’s customers. UD will provide all second and third line support.
5. Partner should at least maintain adequate facilities to provide effective demo and installation of UD Products.
6.
Assigned at least one sale and one technical staff designated as Product and Technical Champion for UD Security Solutions Program, to be trained by UD.
7.
Monthly sales forecast and project funnels meeting with UD assigned Account Managers.
8. Actively participate in the Marketing events organized by UD.
9.
Official half yearly review between UD and Premium Partner will be conducted to further enhance the partnerships and commitment levels.
10.
UD will work with our SPP Partners on the quota and commitment on annually basis. A separate addendum on the agreed quota and commitment will be drafted.
III. Benefits of UD Star Partners
As a STAR Partner, we have provided the following benefits as a return from your commitment to us.
Partner Account Manager
UD will allocate dedicated Account Manager to manage Premium Partner as our commitment to you. Premium Partners will also have preferred access via our Account Managers to our Security Consultants for direct Consultancy, Support and Training.
Technical Account Manager
UD will allocate dedicated Technical Account Manager to ensure that the Security Partner will be technically competent in providing UD Security Solutions to your customers. The Technical Account Manager will be provided to Security Partner for a period of three months and any extension will be subjected to further review.
Sales Leads
As our Premium Partner, you shall receive sales leads and referrals generated through UD Sales and Marketing Events/Campaign as well as those provided from our Principals. Leads will be shared fairly to all Premium Partners based on territorial and expertise areas. Premium Partners are expected to provide status feedback on all leads distributed by UD.
Joint Sales Engagements
At all times, Security Partner is encouraged to engage UD Strategic Sales and Consulting Units to assist in sales call to your customers. In doing so, it will further enhance the partnership and commitment from both size.
Sales and Technical Training
Over here in UD, we recognize that sharing of technologies would the key components to provide a comprehensive ICT Security to customers and therefore, our Sales and Consulting Units in partnership with our Principals will provide constant training for our Premium Partners in the area of Product Knowledge, Sales Strategies and Practical Training in making sure that our Partners are well equip to provide the best services to customers.
Advance Product Information
Premium Partner will be able to access to UD advance product database which consists of competitive product information, benchmark information and etc.
Sales Kit
Premium Partner will be provided with a set of Sales and Marketing Kit including brochures, datasheets, presentations materials, competitive analysis, white papers, Eval CDs or whichever appropriate.
Demo Equipments
UD will also provide Partners with loan units of equipments necessary for demonstration to customers based on the availability of equipments. However, the loan equipments will be provided on a first-com-first-serve basis so Security Partners should at all time provides UD with ample time frame to prepare the said loan equipment preferably at least 2 weeks. Demo equipments will only be provided upon completing the loan request form to be provided by Account Managers.
Alternatively, Partners can make use of UD Technical Competency center to highlight the security solutions to customers.
Pre-sales Support
Premium Partner will be able to access to UD Pre-sales support on the priority basis.
Marketing Development Funds (MDF)
As a Premium Partner, UD shall provide MDF meant for marketing UD range of Security solutions. Funds will be provided on a first-come-first-serve request basis based on proposal and ideas submitted by partner before the beginning of a new quarter.
Better Profit Margins
As our Premium Partner, you will be provided with a preferred discount levels to enable you to enjoy a better profit margin as a return on your commitment to UD. Security Partner’s Quota Commitment. Discounts level will be communicated via our monthly price book or as when necessary.
Monthly Promotion
In order to help our Premium Partners to achieve the quota, UD will have the following programs:
1. Monthly product bundling with various principals
2. Monthly product promotion with incentives
Once a year Channel Award Dinner
UD will also organize a year end Partner Award Challenge to appreciate partners that achieve the commitment, we will have various achievement level such as:
1. Best UD Astaro Partner
2. Best UD Trend Micro Partner
3. Best UD MYOffice Partner
4. Best UD ExBoot Partner
5. Best UD Firetide Partner
6. Best UD Private Post Partner
7. Best UD Surfnet Partner
8.
Top of the top Partner Award
SPP Partner Tiers and Benefits

Benefits

Premier

Preferred

Authorized

Partner Account Manager

Yes

Yes

No

Technical Account Manager

Yes

Yes

No

Sales Lead

Yes

Yes

Yes

Joint sales engagement

Yes

Yes

As per request

Sales and technical Training

Yes

Yes

As per request

Advance Product Information

Priority

Priority

No

Sales Kit & Marketing Collaterals

Yes

Yes

As per request

Demo Equipment:

Astaro

2

1

Nil

ExBoot

2

1
Nil
Firetide
2
0
Nil

PePLink

2
1
Nil
ACEplus Melody
1
1
Nil
Demo Units for ALL products
Call for special price
Nil
Pre-Sales Support
Priority
Priority
As per request
Marketing Development Funds (MDF)
Higher percentage
As per request
None
Better Profit Margin
Highest
Medium
Low
Monthly Promotion
Yes
Yes
No
Partner Incentive Programs
Yes
Yes
Yes
Pre-qualified Lead Distribution
Primary
Secondary
Tertiary
Named Pre-sales engineer
Yes
Yes
No
Support Level Priority
Priority
Gold
Silver
Account Protection
Yes
Yes
No
Free License for Internal Use:
Astaro
50 IP
30 IP
Nil
MYOffice
Annual Revenue Quota (in RM) On Each Tier In Each Product Lines

Partner Tier

Astaro

MYOffice

McAfee Enterprice

PepLink

ExBoot

Firetide

Private Post

Authorized Partner

20,000

20,000

50,000

20,000

20,000

20,000

20,000

Preferred Partner

120,000

100,000

150,000

120,000

120,000

120,000

150,000

Premier Partner

200,000

150,000

240,000

200,000

200,000

250,000

300,000
IV. UD Star Partner Program (SPP) Application Form
Download UD Star Partner Program Application Form
V. UD Credit Application Form
Download UD Credit Application Form